Puzzle Gallery Visuals
Background
Puzzle Gallery is an experimental art space and an alternative exhibition space. It is the creation of China-born, Sydney-based founder Luna Wenxin Xu. Puzzle was established in September 2021 and is based in Chippendale, Sydney.
Puzzle aims to break traditional notions of an art museum or commercial art gallery. Converted from a garage, it gives a hint of unconventional to the space. Puzzle strongly focuses on conveying the strength of curatorial thinking, being a curator-led space that aspires to foster diversity and encourage emerging and experimental practices.
2024 Poster Design for Gigs, Art Markets and Exhibitions
A clean, minimal visual system built on solid colour backgrounds and vibrant typography, designed to emphasize clarity while reflecting the gallery’s playful, contemporary spirit.
A clean, minimal visual system built on solid colour backgrounds and vibrant typography, designed to emphasize clarity while reflecting the gallery’s playful, contemporary spirit.
2025 Visual Identity & Motion Graphic
A modular visual identity system that balanced consistency with creative freedom. The pixelated black-and-white backdrop paired with bold typography allowed diverse artworks to stand out across posters, motion graphics, and print.